# Brand marks Use a brand mark only when a real product, provider, model family, channel, or service identity helps the reader. Semantic `type` still explains what the node does; `brand` explains whose product it is. ## Agent decision path 1. Search the built-in catalogue when the request names a recognizable brand: ```bash node bin/archify.mjs brands "Claude" --json ``` 2. Put the returned canonical ID in the node, participant, or state: ```json { "id": "planner", "type": "backend", "label": "Claude", "brand": "claude" } ``` 3. If there is no catalogue match and the user supplied the official website, capture its icon explicitly: ```bash node bin/archify.mjs brands capture "https://partner.example.com" --json ``` Put the command's digest-pinned `brand` value in the authored node: ```json { "id": "partner", "type": "external", "label": "Partner portal", "brand": { "url": "https://partner.example.com", "sha256": "0123456789abcdef0123456789abcdef0123456789abcdef0123456789abcdef" } } ``` 4. If there is no match and no user-provided URL, omit `brand`. Do not invent a URL or silently assign a visually similar company. Known-brand URLs resolve to the bundled vector instead of using the network. Unknown URL capture accepts only bounded raster image formats, blocks credentials, nonstandard public ports, and private or link-local destinations, uses bounded concurrency and one total deadline, and returns the captured content digest. Later render and validate operations require that exact digest; blocked, unavailable, changed, oversized, or unsafe content fails closed instead of silently changing the artifact. The final artifact never fetches a brand asset when opened. Preset vectors and digest-verified captured site icons remain embedded in SVG, PNG, WebP, JPEG, Share Card, and WebM exports. Use `node bin/archify.mjs brands --json` to inspect all canonical IDs, aliases, categories, domains, and provenance. Current categories cover AI, cloud, engineering, data, collaboration, business systems, channels, languages, and frameworks.